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Why digital skills are essential to your small business


This article was originally published by The Mind Lab.

For more information, click here.

At last count, the overall number of small businesses has reached 487,602, representing 97% of all businesses in New Zealand. While some businesses are regrettably closing, we’re seeing some exciting new businesses (both small and medium) pop up in New Zealand by innovative, creative entrepreneurs who are identifying opportunities and gaps in the market.

As a business grows, their needs change, and new tools are required. At the same time, digital tools are constantly changing; how do you keep up? This is why it is vital to learn and develop essential, base digital skills in order to evaluate the best tool for maximum outcome.

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